AI Search & SEO Manager

Key Responsibilities

• Define and lead AI Search and SEO strategy across Novartis brand websites.
• Develop a scalable AI visibility measurement framework and reporting model.
• Oversee research on AI Overview ranking patterns and competitive benchmarking.
• Partner with marketing, content, and engineering teams to implement structured data and optimization recommendations.
• Play an active role to translate findings into actionable recommendations to leadership and brand stakeholders.
• Lead tool and vendor partnerships (e.g., Profound, SEMrush, Amplitude). Define success criteria and rollout plans for tool implementation and optimization.
• Stay curious and informed on emerging AI search capabilities, tools, and industry best practices.
• Pilot new AI capabilities and proactively experiment with POCs to increase AI search visibility for Novartis brands.
• Ensure AI search activities adhere to pharma regulations, privacy laws (e.g., GDPR), platform policies, and internal approvals.
• Manage and mentor analysts to ensure high-quality insights and deliverables.

Minimum Requirements

• Bachelor’s or Master’s degree in Marketing, Analytics, or related field.
• 7+ years of experience in SEO, Web Analytics, or Digital Optimization.
• Deep understanding of SEO algorithms, structured data, and ranking factors.
• Familiarity with AI Search platforms (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT Search).
• Strong experience with GA4, Google Search Console, BigQuery, Looker Studio, and SEMrush.
• Proven ability to manage cross-functional teams and communicate complex insights to senior stakeholders.
• Good understanding of pharmaceutical domain and data would be a plus

What You’ll Gain

• Opportunity to lead Novartis’ strategic journey into AI Search optimization.
• Influence how Novartis brands are discovered and experienced in next-generation search.
• Collaborate with global leaders in Digital Strategy, Marketing, and MarTech.