Sr. Business Insight & Strategy Manager

JTBD:

• Designing and conducting market research studies: identifying areas for research, deciding on the appropriate methodology, survey framework design and analysis and interpreting the results together with TA brand team and market research agencies
• Consumer behavior analysis: understanding why consumers behave the way they do, what motivates them, what their needs and wants are, and how these factors affect their prescribing decisions.
• Working with other departments such as marketing, sales, product development and value access etc, providing them with valuable insights that can help them make better decisions.
• Competitive analysis: understand and report on competitors' activities, strategies, and market positions.

Education: Business/engineering/scientific education, Master and above   

Languages: Chinese native speaker. Fluent in both written and oral English

Key Experience & Success Profile:

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• More than 8 years’ experience in market research position in healthcare industry.
• Proven capability in market research abilities, including analytical, detail-oriented, good communicators, strong problem-solving skills, excellent project management skills and solid storytelling capability.
• Better to have consulting experience from consulting firms.
• Proficient in statistical analysis software and other tools used in market research.
• Good at communicating & coordinating across x-functional teams, across internal & external key stakeholders
• Curious, customer focused, result-driven, agile to business change, and long-termism