AI Search & SEO Analyst

Key Responsibilities

• Analyse how Novartis brand websites appear across AI Search and AI Overview results.
• Conduct keyword, content, and technical audits to identify opportunities for visibility improvement.
• Support development of a measurement framework to track AI-driven visibility and engagement.
• Monitor and benchmark AI visibility metrics for Novartis and competitors.
• Build dashboards and automated reports tracking KPIs (visibility, share of voice, CTR, conversions, AI win Rate etc) and deliver clear narratives to stakeholders on impact and next steps.
• Maintain data accuracy across dashboards and reporting systems (GA4, GSC, SEMrush, Looker Studio).
• Analyse large datasets from AI search platforms, web analytics, and other digital sources to identify trends, and growth opportunities.
• Play an active role to translate findings into actionable recommendations.
• Collaborate with marketing, analytics, and engineering teams to implement SEO and tagging enhancements.
• Stay current with AI Search trends, new tools, and emerging best practices.

Minimum Requirements

• Bachelor’s degree in Marketing, Analytics, or a related field.
• 3+ years of experience in SEO, Web Analytics, or Digital Marketing.
• Hands-on experience with GA4, Google Search Console, SEMrush, and Looker Studio.
• Strong analytical skills with the ability to translate data into actionable insights.
• Curiosity and passion for understanding evolving AI-driven search experiences.
• Good understanding of pharmaceutical domain and data would be a plus

What You’ll Gain

• Opportunity to shape Novartis’ approach to AI Search optimization.
• Exposure to advanced tools like Amplitude AI Visibility Tracker and Profound.
• Work in a collaborative and innovative environment driving digital excellence.