Retail Marketing Lead

Major accountabilities:

• Lead and execute the overall Retail Marketing strategy to accelerate brand growth, patient access, across NVS retail channel.

• Partner with TA Marketing teams to develop and implement retail brand and growth strategies, ensuring alignment with brand priorities and business objectives.
• Drive retail channel accessibility through Chain pharmacy, NDP and other innovative access models based on product lifecycle and market opportunities.
• Lead retail innovation initiatives, including EC/O2O programs, patient activation, disease education, and emerging retail business models.
• Generate actionable insights from market trends, patient journeys, and competitive intelligence to support strategic decision making.
• Build a high-performing organization by developing capabilities, fostering innovation, and ensuring compliance with Novartis policies and standards.
• Provide functional leadership and governance to Regional Trade Marketing teams, ensuring effective implementation of national retail strategies and customer programs.

Desirable requirements:

• Significant experience in pharmaceutical marketing, commercial strategy, or retail business management.
• Strong understanding of retail channel dynamics, customer engagement, and omnichannel marketing.
• Proven leadership in driving cross-functional collaboration and influencing senior stakeholders.
• Strong strategic, analytical, and business planning capabilities.
• Demonstrated people leadership and organizational development experience.
• Fluent English Proficiency is mandatory, capable of oral communication, written correspondence and formal report presentation