Senior Brand Manager

Major Accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)

Key Performance Indicators:

• Market share & market share growth
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
• Ensure full compliance to all regulatory requirements

Minimum Requirements:

Work Experience:

• Cross Cultural Experience
• Project Management
• Operations Management and Execution

Skills:

• Agility
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Healthcare Sector Understanding
• Influencing Skills
• Marketing Strategy
• Negotiation Skills
• Operational Excellence
• Priority Disease Areas Expertise
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategy
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships

Languages:

• English