REQ-10071249
Feb 04, 2026
LOC_CN

About the Role

Major accountabilities:
  • Lead the development and implementation of the strategic marketing for the brand -Monitor the product performance, competitive environment and customerbase to quickly identify plan changes -Manage ROI assessments of tactical programs, & while collaboratingwith Sales Leadership, ensure proper execution throughout the field force(s) -Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others, building consensus/buy-in among these team members -Present to senior management on strategy and action plans to addresscompetitive threats and/ or exogenous market events -Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy.
  • Provide leadership to the brand team and extended brand team membersincluding coaching, advising, and developing team members -Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources -Lead the preparation and launch of new indication(s) , defining market size, opportunity, forecast, aligning with Global, pre-marketing & marketing plans, participating in negotiations and execution plan -Oversee market research initiatives as part of brand plans and anticipate market reactions / changes -Provides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion & brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area -Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples (where applicable )
Key performance indicators:
  • Quality of deliverables, product development, launch process and post -marketing surveillance -Brand sales and market share
Minimum Requirements:
Work Experience:
  • Leading large and/or diverse multi-functional teams.
  • Sales leadership.
  • Process management.
  • Experience managing large organizations.
  • Experience working cross-functionally and trans-nationally.
  • Project Management.
  • Operations Management and Execution.
Skills:
  • Agility.
  • Asset Management.
  • Business Strategy.
  • Commercial Excellence.
  • Cross-Functional Collaboration.
  • Customer Orientation.
  • Digital Marketing.
  • Healthcare Sector Understanding.
  • Influencing Skills.
  • Inspirational Leadership.
  • Marketing Strategy.
  • Negotiation Skills.
  • Operational Excellence.
  • People Management.
  • Priority Disease Areas Expertise.
  • Product Lifecycle Management (Plm).
  • Product Marketing.
  • Product Strategy.
  • Stakeholder Engagement.
  • Stakeholder Management.
  • Strategic Partnerships.
Languages :
  • English.

Role Requirements

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)

DIV_IM
Marketing
LOC_CN
Shanghai (Shanghai)
FCT_MM
Full time
Regular
No
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REQ-10071249

Marketing Director

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