Senior Manager - Market Platform Operations

Responsibilities

• Can be responsible for one region or few country markets​ within a region overseeing delivery of Marketing Platform solutions.
• Partner with sales, brand, and digital leaders to identify key commercial pain points and provide strategic input to shape product and campaign strategies.
• Leverage digital capabilities and existing systems to drive meaningful business outcomes in Pharma Sales and Marketing, optimizing infrastructure use and influencing platform evolution
• Understand the full commercial tech ecosystem including CRM, consent, and engagement systems to support seamless data flow and enable relevant use cases.
• Responsible for operating MarTech products in the markets based on global roadmap and maximize adoption through strong processes and governance of product operations.​
• Hands on implementation and governance of key Sales & Marketing processes for country & regional implementation: Call Planning, Sample Management, Data Management, User Management, Content Upload and Tagging, Content Production and defining best practices across Marketing Platform Pillars: Content, Web, Marketing Automation and Customer Relationship Platforms.
• Sets-up an outside in perspective for Marketing Platforms, enabling us to execute end to end digital marketing best practices across channels.
• Automate Marketing Platforms processes with workflows, process-driven approvals, and data. Address data integration & data quality challenges across platforms and provide solutions.​
• Continue adopting, testing, and providing two-way feedback between global & countries for the new features development on MarTech platforms​
• Implements and communicates a consistent platform operations management methodology for new capabilities and features to maximize adoption, user satisfaction and business value​
• Builds, oversees / maintains a training and resource model for using product and its capabilities and features. ​
• Measures product usage, adoption and customer satisfaction KPIs.
• Co-develops and implements IT and Business Operating Model​.
• Ensure that the case for change is articulated to Product Owner to drive new capability in the product roadmap.
• Collecting ideas / feedback and prioritizing the operations of new product opportunities. Establish regular sharing of product plans and research results​
• Participate in shaping the vision, product strategies and metrics based on customer insights gleaned from the work for a group of Countries/ Region​
• Can Lead a team of associates that are hands-on responsible for country operations

Leadership & Soft Skills

• Strategic and systems thinker with a solid grasp of data-driven marketing transformation.
• Strong stakeholder management skills, with ability to influence in a highly matrixed global organization.
• People management, talent management skills.
• Exceptional communication and storytelling skills, especially in translating data and architecture concepts into business value.
• Ownership-mindset with a passion for building scalable, sustainable marketing data solutions.
• Experience working in global pharma or regulated environments preferred.