Brand Associate

Key Responsibilities

1. Strategic & Performance Analytics (Core Accountability)

• Analyze TA and brand performance (sales, market share, growth, ROI, and key KPIs).
• Generate actionable insights from internal and external data sources (e.g., IQVIA, CRM, field force data, campaign analytics).
• Prepare analytical inputs for Business Reviews, TA reviews, OBP cycles, and planning processes.
• Identify risks, opportunities, and market trends impacting TA strategy and execution.

2. Brand & Therapeutic Area Strategy Enablement

• Support the Marketing Head and TA Head in translating TA strategy into tactical and operational plans.
• Contribute to the development, tracking, and follow‑up of the One Brand Plan (OBP) from an analytical perspective.
• Support prioritization, segmentation, targeting, and resource allocation discussions.

3. Cross‑Functional Execution Support

• Collaborate closely with Sales, Medical, Value & Access, and Execution Excellence to ensure aligned execution.
• Provide analytical support to pre‑launch, launch, and post‑launch activities.
• Ensure consistency of insights, priorities, and performance narratives across functions within the TA.

4. Governance, Planning & Follow‑up

• Prepare executive‑ready materials for TA governance forums (TA meetings, LT reviews, regional touchpoints).
• Track agreed priorities, milestones, and KPIs defined by the TA leadership.
• Ensure clarity, quality, and consistency of information presented to senior stakeholders.

5. Continuous Improvement & Capability Enablement

• Promote a data‑driven mindset within the Therapeutic Area.
• Propose improvements to dashboards, reports, and analytical tools.
• Partner with Integrated Insights and Execution Excellence to continuously evolve analytical capabilities.

Requirements

• 1-2 years of experience in marketing plus pharma experience
• Bachelor's degree in marketing, administration or related
• Advanced English