Digital Marketing Specialist

Key Responsibilities:

• Plan and launch campaigns across LinkedIn, Meta, Google, YouTube and other digital channels
• Optimize constantly - running tests, reviewing performance weekly, and improving engagement, efficiency, and conversions
• Manage channel operations including tagging, tracking, governance, naming conventions, budget pacing, and platform hygiene
• Support monthly analytics by updating dashboards, analyzing trends, and surfacing insights that shape future strategy
• Collaborate across teams - working with Employer Brand, Recruitment Marketing, Digital Talent Experience, COEs, and vendor partners to deliver seamless, high‑quality campaigns

Essential Requirements:

• 2–4 years’ experience in digital marketing, paid media, performance marketing, or recruitment marketing
• Hands‑on experience with platforms like LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, YouTube, and Google Analytics
• Solid understanding of audience targeting, bidding strategies, funnel optimisation, and digital testing
• Strong analytical skills and confidence working with dashboards and performance data
• High attention to detail, operational discipline, and ability to manage multiple campaigns
• Collaborative mindset and adaptability in a fast‑moving digital environment

Desired Skills:

• Digital Marketing
• Marketing Strategy
• Media Campaigns
• Campaign Optimization
• Advertising Campaigns
• Brand Management
• Brand Marketing
• Content Creation