Marketing Head

Major accountabilities:

• Lead the development and execution of local marketing strategy across relevant brands, ensuring strong alignment with local market dynamics, customer insights and business priorities
• Monitor local market performance, competitive trends, policy environment and customer needs to identify opportunities, risks and required plan adjustments in a timely manner
• Manage ROI assessments of local marketing initiatives and work closely with Sales and other stakeholders to ensure high-quality execution and field adoption
• Lead collaboration with cross-functional stakeholders including Sales, Medical, Market Access, Regulatory, Finance and Training to align local marketing priorities and build strong organizational buy-in
• Present local marketing strategy, business implications and action plans to senior management, especially in response to competitive threats, market shifts and emerging opportunities
• Collaborate with Global and regional teams on key strategic priorities, ensuring global direction is effectively translated into impactful local marketing plans and execution
• Provide leadership to the local marketing team, including coaching, capability building and fostering a collaborative mindset to support multiple brands effectively
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
• Lead local marketing readiness for new indications or priority initiatives, including local opportunity assessment, launch planning, customer engagement strategy and execution support
• Oversee local market research and insight generation, identify opportunities to strengthen customer-centric engagement, and drive cross-brand coordination to maximize the overall impact of local marketing resources and investments

Minimum Requirements:
Work Experience:

• Leading large and/or diverse multi-functional teams.
• Sales leadership.
• Process management.
• Experience managing large organizations.
• Experience working cross-functionally and trans-nationally.
• Project Management.
• Operations Management and Execution.

Skills:

• Agility.
• Asset Management.
• Business Strategy.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Inspirational Leadership.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• People Management.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Languages :

• English.