Therapeutic Area Representative (Oncology)

Major Accountabilities

• Execute the ICE field execution framework by:
  • Segmenting customers according to company standards (e.g., via ViP tool).
  • Applying value-based tiering.
  • Using tailored promotional content and key messages based on customer segments.
  • Adhering to data-driven call plan recommendations (e.g., via IDS+).
  • Consistently deploying personalized omnichannel customer journeys enabled by global digital tools (e.g., RepAI, IDS+, OnCore, Veeva, etc.).
  • Timely documenting customer interactions and visits.
• Deliver high-quality, compliant promotional activities and customer engagements aligned with oncology brand and Therapeutic Area (TA) strategies by:
  • Applying approved messages through the 6 Impact Behaviors (6IBs) selling model.
  • Leveraging technology-enabled solutions to enhance customer engagement (e.g., RepAI, IDS+, OnCore, Veeva CRM, etc.).
  • Continuously improving execution quality through coaching feedback, field effectiveness assessments (STEM), and performance insights (e.g., BEST, C360) in collaboration with the Area Manager and/or TA Lead.
• Act as a trusted Oncology Therapeutic Area Partner to oncologists and other oncology stakeholders by communicating clinical evidence, treatment guidelines, real-world insights, and appropriate product use to support optimal patient outcomes.
• Develop and maintain strong professional relationships with oncology healthcare professionals, cancer centers, key accounts, and multidisciplinary care teams within the territory.
• Maximize the use of technology-enabled support systems, including "next best action" recommendations, to improve customer engagement effectiveness.
• Gather, analyze, and share field insights regarding oncology treatment practices, patient pathways, market dynamics, competitor activities, customer needs, and territory opportunities to support strategic decision-making.
• Participate in oncology congresses, local scientific meetings, advisory boards, and promotional activities in compliance with governance standards.
• Collaborate cross-functionally with Oncology Marketing, Medical Affairs, Value & Access, Business Excellence, and other key partners to deliver a seamless customer experience.
• Operate in full compliance with Novartis policies, ethical standards, pharmacovigilance requirements, and local regulatory guidelines.

Ideal Background

Education

• University degree in Life Sciences, Pharmacy, Medicine, Business, or a related field.

Languages

• Country language required.
• English preferred.

Experience / Professional Requirements

Relevant Experience

• Proven experience in the pharmaceutical, biotechnology, or healthcare industry.
• Experience in Oncology is strongly preferred.
• Strong understanding of oncology disease areas, treatment landscapes, clinical data interpretation, and patient journeys.
• Demonstrated ability to build and maintain relationships with oncologists, hematologists, pharmacists, and other healthcare stakeholders.
• Strong customer engagement and stakeholder management skills.
• Ability to effectively execute personalized omnichannel customer engagement strategies.
• Commercial mindset with strong execution and accountability.
• Analytical skills with the ability to interpret data, insights, and KPIs to drive performance.
• Excellent communication, presentation, and scientific discussion skills.
• Ability to work independently while collaborating effectively across cross-functional teams.
• Demonstrated proficiency in leveraging digital and AI-enabled tools as part of daily work.
• High standards of integrity, ethics, compliance, and patient-centricity.