 ##  [(Senior) Brand Manager-IPA](/req-10085595-senior-brand-manager-ipa "(Senior) Brand Manager-IPA") 

  Job ID REQ-10085595 

 

 Sep 03, 2026 

 

 LOC_CN 

 

 

 

###  About the Role 

主要职责：

- 基于IgA肾病患者旅程、疾病管理痛点及品牌策略，制定并推动患者教育与管理项目的实施计划。

- 与肾科医生、医院及科室团队紧密协作，支持医院端持续开展高质量患者教育，提升患者对疾病、肾穿刺、治疗目标和长期管理的理解。

- 整合并优化诺华e时代科普素材、肾穿刺安心课、“IgA肾病百问”等教育资源，形成可复制、可推广的患者教育方案。

- 与医学、市场、学术推广团队及外部合作伙伴协同，确保项目内容专业合规、执行高效，并能够支持一线落地。

- 持续追踪项目覆盖、患者触达、教育活动质量和参与反馈，并基于数据不断优化项目影响力。

任职要求：

- 具备较强的患者教育、疾病科普或慢病管理项目经验，有肾科、罕见病或慢病领域经验者优先。

- 能够将医学和疾病知识转化为患者易理解、医生认可且符合合规要求的教育内容。

- 具备良好的跨部门协作和项目管理能力，能够与医学、市场、学术推广、医院及外部合作方高效沟通。

- 结果导向，具备较强执行力、学习能力和创新意识，愿意探索更有效的患者触达和教育模式。

- 良好的中英文沟通能力，能够支持内部汇报、项目沟通及跨团队协作。



 

###  Role Requirements 

 

**Why Novartis:** Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? [https://www.novartis.com/about/strategy/people-and-culture](https://www.novartis.com/about/strategy/people-and-culture "https://www.novartis.com/about/strategy/people-and-culture")

**Benefits and Rewards:** Learn about all the ways we’ll help you thrive personally and professionally.  
[Read our handbook (PDF 30 MB)](https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf)



 

 

 

 

 

 Division DIV_IM 

 

 Business Unit Marketing 

 

 Location LOC_CN 

 

 Site Shanghai (Shanghai) 

 

 Company / Legal Entity CN06 (FCRS = CN006) Beijing Novartis Pharma Co., Ltd 

 

 Functional Area FCT_MM 

 

 Job Type Full time 

 

 Employment Type Regular 

 

 Shift Work No 

 

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 Job ID REQ-10085595 

 

 

###  (Senior) Brand Manager-IPA 

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